Broadcast syndication rights to television channels continues to be one of our major revenue generating activities contributing more than 50% of our revenue. Over the last five years, we have distributed more than 1000 films for broadcasting on television networks.
The content distributed by us to satellite television broadcasters predominantly consists of Hindi films. Our Company enters into exclusive agreements for a film or package of films with a particular group of channels for a specified period of time. For example, we have agreement with SONY Entertainment Television for telecasting certain films on their multiple channels within the group such as SET Max, SAB TV and SONY GEC
Cable television licensing is another revenue stream wherein an increasing number of cable operators are licensing rights of our content.
We also license content for broadcasting on terrestrial television network.